Snifferdog™PRIVATE · CONCEPTS ONLY · NOT FOR SALES OR CLIENTS

Caitlin's Sandbox

Working concepts for features that aren't built yet, so the devs can see and use them before building. Each one maps to rows in the API difficulty sheet. Nothing here is in the product, and figures are illustrative.

1

Live edit mode

Budgets, dates, targeting, pausing ad sets and ads, swapping creative, and moving budget between platforms on running campaigns.

In review6 screensAPI-03 to 05, 23 to 28, 39, 40, 43
2

Audiences

Customer lists, website visitors and lookalikes, built once per client on a new Targeting tab and picked in any campaign.

Draft for review5 screensAPI-01, 16, 17, 18, 42
3

Lead generation

Lead forms built in Snifferdog™, with leads going straight from the platforms to the client. We never see a lead.

Needs the GDPR conversation first4 screensAPI-09, 21, 22
4

Search toolkit

Client negative keyword lists, a keyword check in the media plan, the search terms report, and live keyword changes for Google and Microsoft Search.

Draft for review5 screensAPI-02, 06, 07, 14, 20
5

Alerts and disapprovals

A notification centre, fixing rejected ads in place, spend and payment warnings, and alert settings.

Draft for review4 screensAPI-19, 34 to 38, 46
Not separate concepts: launch checks (API-15, 33, 45) and reporting (API-10 to 13, 29, 31, 32) are already in the demo. Change history (API-30, 44) and the learning-phase warning (API-26) are shared pieces used across concepts.