Who are we?
At Gyre & Gimble, we empower organisations to take control of their advertising. Combining over 60 years’ experience in technology and advertising, we leverage cutting-edge AI to deliver smarter, faster, and more cost-effective campaigns.
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Our proprietary intelligent agent, Snifferdog©, blends machine efficiency with human insight—optimising campaigns in real time, reducing wasted spend, and driving meaningful results. Whether it’s student recruitment, brand growth, or audience engagement, we make sure every pound works harder.
What's in a name?
Our company, Gyre & Gimble, draws its name from Lewis Carroll's whimsical poem "Jabberwocky" in Alice in Wonderland. The lines '’Twas brillig, and the slithy toves / Did gyre and gimble in the wabe' perfectly capture the transformative power of AI, much like Alice's world being turned upside down. "Gyre" signifies the dynamic, ever-turning nature of innovation, while "Gimble" represents the stability and precision we bring to AI-powered campaign planning and management services. Just as these words balance chaos and control, our solutions revolutionise advertising with creativity and reliability.