how SNIFFERDOG works
No jargon, no vague AI promises. Here's exactly what happens from brief to live campaign.
1. BRIEF UPLOAD
Upload a brief as a PDF or Word document, or write one directly into the platform. Snifferdog reads your goals, audience and budget.
qUICK
From brief to data informed media plan in minutes - all editable by you.
SEAMLESS
Already have a campaign running? Connect it directly without briefing it in from scratch.
2. media plan generation
Snifferdog builds a media plan from your brief and your own historical performance data, showing platform split, audiences, budgets and formats.
Data led
Built from what's actually worked before, not platform guesswork.
editable
Review and adjust anything before it moves forward.
3. CREATIVE & CAMPAIGN LAUNCH
Once you approve the plan, campaigns launch with your targeting, tracking and creative already configured — one click pushes it live.
automated
Fully automated media plan to platform integration.
in control
Nothing launches without your sign-off.
4. LIVE REPORTING
Reporting is live from the moment a campaign goes out, bringing every platform together in one dashboard.
transparent
See how each platform, ad and group is performing, instantly.
unified
One view instead of four separate logins.
5. pOST CAMPAIGN LEARNING
When a campaign ends, its results feed directly into your next brief, so each media plan starts from a stronger position.
analysis
Performance data highlights what delivered results.
learning
Insights feed the next campaign, improving results over time.
