TypePlatform

Install the Meta Pixel

How to create and install the Meta Pixel so Facebook and Instagram ads can measure conversions.

The Meta Pixel records what people do on your website after seeing your Facebook or Instagram ads.

The short version

  1. In Meta Events Manager, connect a new data source and choose Web.
  2. Name your pixel and enter your website address.
  3. Install it, either through a partner integration (Shopify, WordPress, Wix and others), Google Tag Manager, or by adding the code to your site's header.
  4. Set up standard events such as Purchase, Lead or CompleteRegistration.
  5. Use the Meta Pixel Helper browser extension, or Test events in Events Manager, to check it works.

Meta also recommends the Conversions API alongside the pixel, as it sends data from your server and is less affected by browser privacy settings.

Full instructions: see Meta's guide, About Meta Pixel.

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