TERMS OF SERVICE Last updated February 17, 2026
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1. AGREEMENT TO TERMS
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These Terms of Service ("Terms") constitute a legally binding agreement between you ("you", "your", or "User") and GYRE & GIMBLE MEDIA LTD, a company registered in England and Wales (company number 15611298) with its registered office at 8 Rosehill Avenue, Sutton, England SM1 3HG (doing business as "Gyre & Gimble", "we", "us", or "our").
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These Terms govern your access to and use of the Gyre & Gimble platform, including the website at https://app.gyregimble.co.uk and any related applications, tools, and services (collectively, the "Service").
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By creating an account, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy (available at https://www.gyregimble.co.uk/privacy-policy). If you do not agree to these Terms, you must not access or use the Service.
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If you are entering into these Terms on behalf of a company, organisation, or other legal entity ("Organisation"), you represent and warrant that you have the authority to bind that Organisation to these Terms, and "you" and "your" shall refer to that Organisation.
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2. DESCRIPTION OF THE SERVICE
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Gyre & Gimble is an AI-powered advertising campaign management platform that enables marketing teams to:
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(a) Upload marketing briefs (PDF and DOCX documents) for AI-powered strategic analysis; (b) Generate media plans with platform-specific campaign configurations for Google Ads, Meta (Facebook/Instagram), and TikTok; (c) Launch advertising campaigns directly to connected advertising platforms via OAuth integrations; (d) Monitor campaign performance through unified analytics and reporting dashboards.
The Service is a campaign management tool. It is not an advertising agency and does not act as an advertiser on your behalf. All decisions regarding campaign configuration, targeting, budget allocation, creative content, and campaign launch are made by you. All advertising spend on connected platforms (Google Ads, Meta, TikTok) is charged directly by those platforms to your own advertising accounts. We do not handle, process, intermediate, or take responsibility for any advertising spend.
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The Service is available in two configurations: - Agency accounts: for organisations that manage advertising on behalf of multiple clients. - Business accounts: for organisations that manage their own advertising.
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3. ELIGIBILITY AND ACCOUNT REGISTRATION
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3.1 Eligibility. The Service is designed for use by businesses and professionals. You must be at least 18 years of age and capable of entering into a binding contract to use the Service. However, nothing in these Terms affects your statutory rights as a consumer where applicable law provides such protections.
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3.2 Account creation. To access the Service, you must register for an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.
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3.3 Organisation accounts. If you create an Organisation account, you may invite additional users and assign roles (Owner, Editor, or Viewer). You are responsible for ensuring that all users within your Organisation comply with these Terms. The Organisation Owner is responsible for the account and all activity within it.
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3.4 Account security. You must notify us immediately at help@gyregimble.co.uk if you become aware of any unauthorised access to or use of your account. We are not liable for any loss or damage arising from your failure to maintain the security of your account credentials.
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4. SUBSCRIPTIONS, BILLING, AND PAYMENTS
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4.1 Subscription plans. Access to the Service is provided on a subscription or usage-based basis, or a combination of both. The applicable fee structure, features, and usage limits will be described on our pricing page and/or in any order form or agreement entered into at the time of purchase. We may offer different pricing models from time to time, including fixed subscription fees, fees calculated as a percentage of advertising spend managed through the Service, or other structures.
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4.2 Advertising spend. Regardless of the fee structure applicable to your subscription, your fees cover access to and use of the Service only. All advertising spend on connected platforms (Google Ads, Meta, TikTok) is charged directly by those platforms to your own advertising accounts. We do not collect, hold, or intermediate advertising spend on your behalf. You are solely responsible for funding your advertising accounts and for all costs incurred on those platforms.
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4.3 Billing. Fees are billed in accordance with the billing cycle applicable to your plan (monthly, annually, or as otherwise agreed). All payments are processed by our third-party payment processor, Stripe. By providing payment information, you agree to Stripe's terms of service (https://stripe.com/gb/legal/ssa).
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4.4 Price changes. We may change our fees from time to time. We will provide you with at least 30 days' written notice before any price increase takes effect. If you do not agree to the new pricing, you may cancel your subscription before the new price applies.
4.5 Taxes. All fees are exclusive of applicable taxes unless stated otherwise. You are responsible for all taxes associated with your use of the Service, except for taxes based on our net income.
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4.6 Failed payments. If a payment fails, we may suspend access to the Service until the outstanding amount is settled. We will notify you of any payment failure and provide a reasonable opportunity to update your payment details before suspension takes effect.
4.7 Refunds. Fees are generally non-refundable except where required by applicable law. If you are entitled to a refund under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or any other applicable law, we will process it within 14 days of your cancellation request.
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5. CANCELLATION AND COOLING-OFF RIGHTS
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5.1 Cancellation by you. You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of your current billing period. You will retain access to the Service until that date.
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5.2 Cooling-off period. If you are a consumer or sole trader acting in a capacity that qualifies for consumer protection under UK law, you have the right to cancel your subscription within 14 days of purchase without giving a reason. To exercise this right, contact us at help@gyregimble.co.uk. If you have used the Service during the cooling-off period, we may charge a proportionate amount for the service provided up to the point of cancellation.
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5.3 Renewal reminders. For automatically renewing subscriptions, we will send you a reminder notification before your renewal date in accordance with applicable law, informing you of the upcoming renewal, the amount payable, and how to cancel if you do not wish to continue.
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5.4 Cancellation by us. We may suspend or terminate your account if you breach these Terms, fail to pay applicable fees, or if we are required to do so by law. We will provide reasonable notice where practicable.
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5.5 Effect of termination. Upon cancellation or termination of your account: (a) Your access to the Service will cease. (b) OAuth connections to advertising platforms will be revoked and associated tokens deleted immediately. (c) Your data, including campaign configurations, performance metrics, and uploaded files, will be deleted within 30 days in accordance with our Privacy Policy. (d) We may retain data where required by law or legitimate legal purposes (such as fraud prevention or compliance with tax obligations). (e) Campaigns that have already been launched to advertising platforms will continue to run on those platforms in accordance with their respective terms. You are responsible for managing or pausing those campaigns directly on the relevant platform after your access to the Service ends.
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6. CONNECTED ADVERTISING PLATFORMS
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6.1 OAuth connections. The Service allows you to connect your advertising accounts on Google Ads, Meta (Facebook/Instagram), and TikTok via OAuth. By connecting an advertising platform, you authorise us to access your advertising account data as described in our Privacy Policy, including account structure, campaign configurations, and performance metrics.
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6.2 Your platform accounts. You represent and warrant that: (a) You own or have been duly authorised to access and manage the advertising accounts you connect to the Service; (b) If you are an agency connecting advertising accounts on behalf of clients, you have obtained all necessary authorisations from those clients to connect their accounts and manage campaigns through the Service; (c) Your use of the Service in connection with each advertising platform complies with that platform's terms of service, advertising policies, and community guidelines; (d) You will not use the Service to create, launch, or manage campaigns that violate any advertising platform's policies.
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6.3 Third-party terms. Your use of connected advertising platforms is subject to their respective terms and policies, including: - Google Ads Terms of Service (https://ads.google.com/intl/en_uk/home/terms/) - Meta Terms of Service (https://www.facebook.com/terms.php) and Advertising Policies (https://www.facebook.com/policies/ads/) - TikTok Terms of Service (https://www.tiktok.com/legal/terms-of-service) and Advertising Policies
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We are not a party to any agreement between you and these platforms. We do not guarantee that any advertising platform will approve, serve, or continue to serve your campaigns.
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6.4 Platform actions. We are not responsible for any action taken by an advertising platform, including but not limited to: account suspensions, campaign disapprovals, policy enforcement, changes to platform features or APIs, or the accuracy of performance data reported by the platform.
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6.5 Disconnection. You may disconnect any advertising platform at any time through your account settings in the Service. This immediately revokes our access to that platform's data. You may also revoke access independently through each platform's own settings.
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6.6 Google API Services. Our use of data received from Google APIs adheres to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. We do not sell Google user data, use it for advertising, or use it for any purpose other than providing and improving the campaign management and reporting features of the Service.
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8. AI-POWERED FEATURES
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7.1 AI services. The Service uses artificial intelligence, currently provided through OpenAI, to analyse marketing briefs, generate campaign configurations, and provide optimisation recommendations. These features are collectively referred to as "AI Features".
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7.2 AI outputs. Outputs generated by the AI Features (including campaign recommendations, media plans, targeting suggestions, and budget allocations) are provided as recommendations only. You are solely responsible for reviewing, approving, and modifying any AI-generated output before launching a campaign. We do not guarantee that AI-generated recommendations will achieve any particular advertising outcome.
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7.3 Data sent to AI providers. When you use AI Features, the content of your uploaded marketing briefs and campaign parameters is sent to OpenAI for processing. We do not send your personal account information, advertising platform credentials, OAuth tokens, or campaign performance metrics to OpenAI. All AI processing is subject to data processing agreements that prohibit OpenAI from using your data for model training.
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7.4 AI limitations. AI Features may produce outputs that are inaccurate, incomplete, or unsuitable for your specific requirements. You should exercise your own professional judgement when using AI-generated outputs. We are not liable for any loss or damage resulting from reliance on AI-generated outputs.
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7.5 Intellectual property in AI outputs. To the extent permitted by applicable law, AI-generated outputs created through your use of the Service are provided for your use in connection with your advertising campaigns. You acknowledge that purely AI-generated content may not qualify for copyright protection in all jurisdictions. Any rights that do subsist in AI-generated outputs and that are held by us are assigned to you to the fullest extent permissible by law. This assignment is limited to rights held by us and does not extend to any rights retained by third-party AI service providers under their respective terms.
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8. YOUR CONTENT AND DATA
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8.1 Your content. "Your Content" means any materials you upload, submit, or transmit through the Service, including marketing briefs, creative assets, campaign configurations, and client data.
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8.2 Ownership. You retain all rights, title, and interest in Your Content. We do not claim ownership of Your Content.
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8.3 Licence to us. By uploading Your Content to the Service, you grant us a limited, non-exclusive, worldwide licence to use, process, store, and transmit Your Content solely for the purpose of providing and improving the Service. This licence terminates when you delete Your Content or close your account (subject to our data retention obligations described in our Privacy Policy and Section 5.5 of these Terms).
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8.4 Your responsibilities. You represent and warrant that: (a) You own or have the necessary rights and permissions to upload Your Content; (b) Your Content does not infringe the intellectual property rights of any third party; (c) Your Content complies with all applicable laws and advertising regulations; (d) Any marketing briefs or campaign materials you upload do not contain unlawful, defamatory, or misleading content.
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8.5 Tenant isolation. Each Organisation's data is logically isolated within the Service. We implement technical and organisational measures to ensure that your data is not accessible to other Organisations using the Service.
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9. ACCEPTABLE USE
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9.1 You agree not to use the Service to: (a) Violate any applicable law, regulation, or third-party right; (b) Create or launch advertising campaigns that promote illegal products or services, or that violate the advertising policies of the relevant platform; (c) Upload content that is fraudulent, deceptive, defamatory, obscene, or otherwise objectionable; (d) Attempt to gain unauthorised access to the Service, other user accounts, or our systems and infrastructure; (e) Interfere with or disrupt the Service or the servers and networks used to provide it; (f) Reverse engineer, decompile, or disassemble any part of the Service; (g) Use the Service to build a competing product or service; (h) Use automated means (bots, scrapers, or similar tools) to access the Service except through our published APIs; (i) Circumvent any access controls, usage limits, or security features of the Service; (j) Share, resell, or sublicence access to the Service except as expressly permitted by your subscription plan.
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9.2 We reserve the right to investigate any suspected violation of these Terms and to take appropriate action, including suspension or termination of your account.
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10. INTELLECTUAL PROPERTY
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10.1 Our intellectual property. The Service, including its source code, design, features, documentation, trademarks, and all related intellectual property, is owned by Gyre & Gimble Media Ltd or its licensors. Nothing in these Terms grants you any right, title, or interest in our intellectual property except the limited right to use the Service in accordance with these Terms.
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10.2 Licence to use the Service. Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes during your subscription term.
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10.3 Feedback. If you provide us with feedback, suggestions, or ideas regarding the Service ("Feedback"), you grant us an unrestricted, perpetual, irrevocable, royalty-free licence to use, modify, and incorporate that Feedback into the Service without any obligation to you.
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11. THIRD-PARTY SERVICES
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11.1 The Service integrates with and relies on third-party services, including: (a) Advertising platforms: Google Ads, Meta, and TikTok; (b) AI service providers: OpenAI; (c) Payment processing: Stripe; (d) Cloud infrastructure: Microsoft Azure.
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11.2 We are not responsible for the availability, accuracy, or performance of any third-party service. Changes to third-party APIs, terms, or functionality may affect the availability or operation of certain features of the Service. We will use reasonable efforts to adapt to material changes but do not guarantee uninterrupted compatibility.
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11.3 Your use of third-party services is governed by their respective terms and policies. We encourage you to review those terms.
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12. SERVICE AVAILABILITY AND SUPPORT
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12.1 Availability. We use commercially reasonable efforts to make the Service available, but we do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our reasonable control.
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12.2 Modifications. We may modify, update, or discontinue features of the Service from time to time. Where a modification materially reduces the functionality of a feature you are actively using, we will provide reasonable advance notice.
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12.3 Support. Support is provided via email at help@gyregimble.co.uk. Response times and support channels may vary depending on your subscription plan.
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13. DISCLAIMERS
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13.1 The Service is provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, we disclaim all warranties, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
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13.2 Without limiting the foregoing, we do not warrant that: (a) The Service will meet your specific requirements; (b) The Service will be uninterrupted, timely, secure, or error-free; (c) Any AI-generated output will be accurate, complete, or suitable for any particular purpose; (d) Any advertising campaign created or launched through the Service will achieve any particular level of performance, reach, or return; (e) Any advertising platform will approve, serve, or continue to serve your campaigns.
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13.3 Nothing in these Terms excludes or limits any warranty or right that cannot be excluded or limited under applicable law, including your statutory rights under the Consumer Rights Act 2015 (where applicable).
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14. LIMITATION OF LIABILITY
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14.1 To the maximum extent permitted by applicable law, in no event shall we be liable for any: (a) Indirect, incidental, special, consequential, or punitive damages; (b) Loss of profits, revenue, business, goodwill, or anticipated savings; (c) Loss of data (except as provided in our data retention obligations); (d) Cost of procuring substitute services; arising out of or in connection with these Terms or your use of the Service, regardless of the theory of liability (contract, tort, strict liability, or otherwise), even if we have been advised of the possibility of such damages.
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14.2 Our total aggregate liability to you for all claims arising out of or in connection with these Terms or your use of the Service shall not exceed the total fees paid by you to us in the twelve (12) months immediately preceding the event giving rise to the claim.
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14.3 Nothing in these Terms excludes or limits our liability for: (a) Death or personal injury caused by our negligence; (b) Fraud or fraudulent misrepresentation; (c) Any other liability that cannot be excluded or limited under applicable law, including under the Consumer Rights Act 2015.
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14.4 Campaign performance. You acknowledge that advertising campaign performance depends on factors outside our control, including platform algorithms, auction dynamics, audience behaviour, market conditions, creative quality, and advertiser competition. We are not liable for the performance of any advertising campaign created, managed, or launched through the Service.
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14.5 Advertising spend. We are not liable for any advertising spend incurred on connected advertising platforms, including spend resulting from campaigns created or launched through the Service. You are solely responsible for setting and monitoring budgets on your advertising platform accounts.
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15. INDEMNIFICATION
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15.1 Indemnification by you. You agree to indemnify, defend, and hold harmless Gyre & Gimble Media Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) Your use of the Service; (b) Your breach of these Terms; (c) Your Content or any advertising campaigns you create, launch, or manage through the Service; (d) Your violation of any applicable law or third-party right; (e) Your use of connected advertising platforms, including any violations of their terms or policies.
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15.2 Indemnification by us. We agree to indemnify, defend, and hold harmless you (and, where applicable, your Organisation, its officers, directors, employees, and agents) from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of any third-party claim that the Service itself (excluding Your Content, AI-generated outputs, third-party services, and connected advertising platforms) infringes the intellectual property rights of a third party, provided that: (a) You promptly notify us in writing of any such claim; (b) You give us sole control of the defence and settlement of such claim; (c) You provide us with reasonable cooperation and assistance in the defence of such claim at our expense.
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15.3 If the Service becomes, or in our reasonable opinion is likely to become, the subject of an infringement claim, we may at our sole option and expense: (a) obtain for you the right to continue using the Service; (b) modify the Service to make it non-infringing; or (c) if neither (a) nor (b) is commercially practicable, terminate your access to the affected portion of the Service and refund any prepaid fees for the unused portion of your subscription term.
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16. DATA PROTECTION AND PRIVACY
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16.1 Our collection, use, and processing of personal information is described in our Privacy Policy (available at https://www.gyregimble.co.uk/privacy-policy), which forms part of these Terms.
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16.2 Where we process personal data on your behalf (for example, data within your advertising accounts), we act as a data processor. The terms of our data processing are set out in our Data Processing Agreement, which is available at https://www.gyregimble.co.uk/dpa and forms part of these Terms where applicable.
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16.3 You are responsible for ensuring that your use of the Service, including any personal data contained in your marketing briefs or campaign configurations, complies with applicable data protection laws (including the UK GDPR and Data Protection Act 2018).
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17. CONFIDENTIALITY
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17.1 Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service ("Confidential Information"), and to use such information only for the purposes contemplated by these Terms.
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17.2 Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed without reference to the disclosing party's Confidential Information; or (d) is required to be disclosed by law.
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18. CHANGES TO THESE TERMS
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18.1 We may update these Terms from time to time. The updated version will be indicated by an updated date at the top of this page.
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18.2 For material changes, we will provide at least 30 days' notice via email or a prominent notice within the Service before the changes take effect.
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18.3 Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your subscription.
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19. GOVERNING LAW AND DISPUTE RESOLUTION
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19.1 Governing law. These Terms shall be governed by and construed in accordance with the laws of England and Wales.
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19.2 Jurisdiction. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, except where applicable law grants you the right to bring proceedings in another jurisdiction.
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19.3 Informal resolution. Before initiating any formal proceedings, you agree to contact us at help@gyregimble.co.uk and attempt to resolve the dispute informally for a period of at least 30 days.
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20. GENERAL PROVISIONS
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20.1 Entire agreement. These Terms, together with our Privacy Policy and any applicable Data Processing Agreement, constitute the entire agreement between you and us regarding the Service and supersede all prior agreements, understandings, and representations.
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20.2 Severability. If any provision of these Terms is found to be invalid or unenforceable, that provision shall be enforced to the maximum extent permissible and the remaining provisions shall remain in full force and effect.
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20.3 Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
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20.4 Assignment. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.
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20.5 Force majeure. We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to natural disasters, acts of government, pandemic, war, terrorism, power failures, internet outages, or third-party service disruptions.
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20.6 Notices. Notices to you may be sent to the email address associated with your account. Notices to us should be sent to help@gyregimble.co.uk or by post to our registered address.
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20.7 No third-party beneficiaries. These Terms do not confer any rights on any person or entity other than the parties to these Terms.
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21. CONTACT US
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If you have any questions about these Terms, please contact us:
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By email:
By post:
GYRE & GIMBLE MEDIA LTD
15 Palace Street
Norwich
United Kingdom
NR3 1RT