TypePlatform
What is Snifferdog?
A quick introduction to Snifferdog: what it does, which ad platforms it supports and who it is built for.
Snifferdog is an AI-assisted advertising platform built by Gyre & Gimble. It turns a written brief into a structured media plan, launches the approved campaigns across the major ad platforms, and brings the results back into one place.
What it does
- Reads your brief. Upload a PDF or Word document describing your goals, audience, budget and dates.
- Builds a media plan. Snifferdog recommends which platforms to use, how to split your budget and how to structure each campaign.
- Waits for your approval. Nothing goes live until you have reviewed and approved the plan.
- Launches and reports. Approved campaigns launch on your connected accounts, and performance is reported across every platform in one view.
Which platforms does it support?
Google Ads (Search, Display and Performance Max), Meta (Facebook and Instagram), TikTok and Microsoft Advertising. LinkedIn is coming soon.
Who is it for?
Small and medium-sized businesses, and the agencies that support them, who want professional campaign structure without needing a paid media specialist in-house.
Where to go next
Read What you need before you start, then Your first campaign, from brief to launch.