What you need before you start
A simple checklist of the accounts, tracking, brief and creative you need before launching your first campaign.
A little preparation makes your first campaign much smoother. Here is everything worth having ready before you start.
1. Ad accounts on each platform you want to use
Snifferdog launches campaigns through your own ad accounts, so you keep ownership of your data and billing. If you don't have them yet, see Creating ad platform accounts.
2. A payment method on each ad account
Your ad spend is billed directly by Google, Meta, TikTok or Microsoft. Each account needs a valid payment method before ads can run.
3. Tracking on your website
To measure sales, sign-ups or enquiries, each platform needs its pixel or tag installed on your site. Start with Tracking 101: pixels, tags and conversions.
4. A brief
A PDF or Word document covering your goal, audience, budget, dates and anything you want to promote. See How to write a great brief.
5. Creative assets
Images, videos, logos and any copy you want to use. Snifferdog crops images to each platform's sizes, so supply the highest resolution you have.