Your first campaign, from brief to launch
An end-to-end walkthrough of your first Snifferdog campaign, from connecting accounts to reviewing results.
This guide walks through the whole journey, from signing up to a live campaign. Each step links to a more detailed article.
1. Sign up
Create your account and connect your ad platforms. See Signing up for Snifferdog.
2. Connect your ad accounts
In Settings, then Platform Connections, link your Google, Meta, TikTok or Microsoft logins. See Connecting your ad accounts.
3. Add a client and choose its ad accounts
In Clients, set up the business you're advertising for and pick which ad account to use on each platform.
4. Create a project
Projects hold the briefs and campaigns for one piece of work.
5. Start a brief
In the project's Briefs tab, upload a brief, fill in a form, or let Snifferdog create one with AI. See Three ways to start a brief.
6. Analysis and media plan
Snifferdog analyses your brief and account history, then builds a media plan. Adjust dates, budget, copy, ad sets and locations, then select Approve. See Reviewing and approving your media plan.
7. Assets
Add your images and videos. See Preparing your assets.
8. Campaigns
Your campaigns are drafted and launched on your connected accounts. Each platform reviews new ads before they run, which usually takes up to a day.
9. Give it time
Reporting starts straight away, but campaigns take a few days to two weeks to learn. Judge results after that. See The learning phase explained.