Your first 30 days with Snifferdog
What to expect in your first month with Snifferdog, week by week, from setup to your first real results.
Your first month sets the tone. Here's what to expect, and what to do, week by week.
Before launch: set up properly
- Connect your platforms and choose the ad account for each client. See Connecting your ad accounts.
- Check your tracking tags are working. See Adding tracking tags to your website.
- Write a clear brief. See How to write a great brief.
Week 1: launch and let it learn
Approve your media plan and launch. Each platform reviews new ads, usually within a day. Then the learning phase begins: results will jump around, and that's normal. Resist the urge to make big changes.
Week 2: watch, don't tinker
Keep an eye on Analytics, but give campaigns room. Most finish learning somewhere between a few days and two weeks. See The learning phase explained.
Week 3: first real read
Now the numbers start to mean something. Look at cost per result and conversions, not just clicks. See What is a conversion?
Week 4: decide what's next
Export a PDF report, review what worked, and plan your next brief. If you want to change your overall budget, edit the brief and run it again.