Security & trust
Your data stays yours.
You're trusting us with access to your ad accounts, and often your clients' too. Here's exactly how Snifferdog looks after them: where your data lives, who can see it, and what it's never used for.
Your data
Siloed by design
Your briefs, campaigns and results belong to you. They're never used to train AI, and never used to help anyone else's campaigns.
Your briefs don't train public AI
Our AI providers work under commercial data processing agreements that prohibit training on your content. Only brief text and campaign parameters are sent, never credentials, personal data or performance results.
Never used for anyone else
Your account history is used to plan and optimise your own campaigns, and only yours. It's never pooled, shared, or used to improve another client's results.
Every client kept apart
Strict tenant isolation keeps each client's data separate, so nothing from one client's account can ever appear in another's.
UK-hosted, encrypted throughout
Hosted on Microsoft Azure UK South. Data is encrypted at rest with AES-128 and in transit with TLS 1.2+, supporting your UK and EU GDPR obligations.
Credentials only when needed
Platform access is encrypted in one central store and handed to each worker for a single, short-lived request. It's held in memory and never written to disk.
We don't store your ad data
We don't keep copies of your ad account data. Snifferdog reads it through each platform's API only while it's actively building campaigns for you, and when you disconnect, that access ends immediately.
Platform approved
Reviewed by the platforms themselves
Google, Meta, TikTok and Microsoft don't hand out access to their advertising systems lightly. Snifferdog connects through the Google Ads API, the Meta Marketing API, the TikTok API for Business and the Microsoft Advertising API, and every integration has passed the access requirements of the platform it connects to. It only ever asks for the permissions it needs to plan, launch and report on your campaigns.
You approve the connection
Signed in through the platform
You connect each platform by signing in on that platform's own secure page. We never see or store your password.
You can revoke it any time
Your accounts, your control
Campaigns live in your own ad accounts. Disconnect Snifferdog in Settings at any time and access ends immediately. Your ad accounts and their history stay exactly where they are.
Launch safety
A launch can fail. Your ad account shouldn't pay for it.
Networks time out and APIs reject requests. Snifferdog tracks every step of every launch, so a failure always ends in one of three clear, safe states, never a half-built campaign quietly spending money.
Outcome 1
Nothing was created
The launch stopped before any change reached the network, or failed inside Google's single all-or-nothing launch. Your draft stays ready to fix and relaunch.
Outcome 2
Cleaned up automatically
A step failed part-way through. Everything that was created is deleted again, step by step, and the campaign is clearly marked as failed.
Outcome 3
Flagged and locked
If the clean-up itself is interrupted, the campaign is locked, the exact items left behind are listed for your team, and automatic retries are blocked, so nothing is duplicated and nothing is double-spent.
You stay in control
Nothing goes live without you
You approve every plan
Snifferdog recommends. You review, edit and approve. No campaign launches until you say so.
Pause any time
Live campaigns can be paused and restarted from Snifferdog whenever you need.
Disconnect any time
Remove Snifferdog's access to any ad account from Settings, whenever you like. Access ends immediately.
Questions
Security, answered
Is my data used to train AI?
No. Our AI providers work under commercial data processing agreements that prohibit training on your content, and only brief text and campaign parameters are ever sent to them.
Is my data used to help other clients' campaigns?
No. Your account history is used only to plan and optimise your own campaigns. It's never pooled or shared with other clients.
Where is my data stored?
In the UK, on Microsoft Azure UK South, encrypted at rest with AES-128 and in transit with TLS 1.2 or higher.
Can Snifferdog launch or spend without my approval?
No. Every media plan needs your approval before anything launches, and you can pause live campaigns at any time.
Do you see my platform passwords?
No. You sign in on each platform's own secure page. Access is held encrypted, used for one short-lived request at a time, and never written to disk.
Can I remove Snifferdog's access?
Yes, at any time, from Settings. Access ends immediately, and your ad accounts, campaigns and history stay in your own accounts.
Got a security question?
We're happy to go into detail
Whether it's for your own peace of mind or your clients' procurement team, ask us anything.