Snifferdog for
Be there the moment they search.
Google Ads puts your business in front of people actively searching for what you sell. Here's how Snifferdog plans, launches and reports on it for you.
The platform
What it is
Google Ads is Google's advertising platform. Your ads can appear on Google Search, YouTube, Gmail, Discover, Maps and millions of partner websites and apps. You usually pay when someone clicks.
The opportunity
Why it's worth it
- Catch people with intent. Search ads appear when someone is already looking for what you offer.
- Reach across Google. Performance Max campaigns run across Search, YouTube, Display and more from one campaign.
- Measurable. With conversion tracking, you can see exactly which ads lead to sales and enquiries.
- Flexible budgets. Start small and scale what works.
Under the hood
How Snifferdog uses it
Snifferdog connects through the Google Ads API. From your brief, it plans Search, Display and Performance Max campaigns, writes the ads, sets how your budget is split, and launches everything into your own Google Ads account once you approve.
Google launches go through as a single all-or-nothing request, so a failed launch never leaves a half-built campaign behind. Results flow straight back into Snifferdog's Analytics, alongside every other platform.
Getting set up
Ready in four steps
- Create a Google Ads account, if you don't have one yet.
- Set up conversion tracking so Google can measure sales and enquiries.
- In Snifferdog, go to Settings, then Platform Connections, and sign in with your Google account.
- Choose the right Google Ads account in each client's profile.
Why Snifferdog
One brief. Every platform.
This platform is brilliant on its own. It's even better alongside the others, planned from one brief and reported in one place.
From brief to plan in minutes
Upload a brief, fill in a form or let Create with AI draft one from your history. Snifferdog plans every platform at once.
You stay in charge
Adjust dates, spend per platform, copy, ad sets and locations. Nothing launches until you approve it.
Launches that fail safe
Every step is tracked, so a failed launch never leaves a half-built campaign quietly spending money.
Creative, sorted
Images cropped to every placement automatically, plus AI creative in the Library when you need more.
One view of results
Every platform in one report, exportable as a PDF. No more four logins and a spreadsheet.
Your data stays yours
UK-hosted, encrypted, never used to train AI, and never stored beyond what's needed.
See it in action
Book a demo
We'll show you what Snifferdog would plan for your business across every platform you use.