Snifferdog for
The searches your competitors forget.
Microsoft Advertising reaches people searching on Bing and across Microsoft's network. Here's how Snifferdog plans, launches and reports on it for you.
The platform
What it is
Microsoft Advertising shows your ads on Bing, Microsoft Edge and partner sites across the Microsoft Search Network. It's structured almost exactly like Google Ads.
The opportunity
Why it's worth it
- Often less competition. Fewer advertisers can mean lower costs per click than Google.
- A different audience. Strong reach among desktop and workplace users.
- Easy alongside Google. The same campaign ideas work on both.
Under the hood
How Snifferdog uses it
Snifferdog connects through the Microsoft Advertising API. It plans your search campaigns from your brief, sets your budget and launches into your own Microsoft Advertising account once you approve.
Because Microsoft works much like Google, Snifferdog can extend your search strategy across both, and report on them side by side.
Getting set up
Ready in four steps
- Create a Microsoft Advertising account.
- Create and install a UET tag on your website.
- In Snifferdog, go to Settings, then Platform Connections, and sign in with your Microsoft account.
- Choose the right ad account in each client's profile.
Why Snifferdog
One brief. Every platform.
This platform is brilliant on its own. It's even better alongside the others, planned from one brief and reported in one place.
From brief to plan in minutes
Upload a brief, fill in a form or let Create with AI draft one from your history. Snifferdog plans every platform at once.
You stay in charge
Adjust dates, spend per platform, copy, ad sets and locations. Nothing launches until you approve it.
Launches that fail safe
Every step is tracked, so a failed launch never leaves a half-built campaign quietly spending money.
Creative, sorted
Images cropped to every placement automatically, plus AI creative in the Library when you need more.
One view of results
Every platform in one report, exportable as a PDF. No more four logins and a spreadsheet.
Your data stays yours
UK-hosted, encrypted, never used to train AI, and never stored beyond what's needed.
See it in action
Book a demo
We'll show you what Snifferdog would plan for your business across every platform you use.