TypePlatform

Create a Microsoft Advertising account

How to create a Microsoft Advertising account for Bing ads, including identity verification.

Microsoft Advertising runs your ads on Bing, Microsoft Edge and partner sites. It often reaches a slightly older, business-minded audience at a lower cost per click than Google.

Before you start

  • A Microsoft account, or a work email address you can sign up with.
  • Your business website and details.
  • A payment method.

The short version

  1. Go to ads.microsoft.com and sign up.
  2. Enter your business details. If prompted, you can skip creating a first campaign.
  3. Add your payment details.
  4. Complete Advertiser Identity Verification if Microsoft asks for it. This is required to serve ads in some regions.
Full instructions: see the Microsoft Advertising Help Center and search for "sign up".

Next steps

Create and install a UET tag, then connect the account to Snifferdog.

Last reviewed date