TypePlatform
Preparing your assets
Adding images and videos to your campaign, using the crop tool, and avoiding each platform's file limits.
After you approve your media plan, the Assets step is where you add the images and videos for your ads.
What you can upload
You can upload any image or video. Snifferdog's crop tool resizes images to each platform's standard sizes, so they're never cropped awkwardly in an ad.
Watch out for platform limits
Each ad platform has its own rules for file size, length, dimensions and format. A file Snifferdog accepts may still be blocked by a platform when your campaign is drafted. To avoid surprises, check each platform's specs before you upload:
- Google Ads Help: search for "ad specifications"
- Meta Ads Guide
- TikTok Business Help Center: search for "ad specifications"
- Microsoft Advertising Help: search for "image requirements"
Tips
- Upload the highest-quality version you have. It's easier to scale down than up.
- Keep important text and logos away from the edges, so nothing is lost when images are cropped.
- Store files you reuse in the Library.