TypePlatform

Reviewing and approving your media plan

What's in your media plan, what you can change before launch, and how to approve it.

Your media plan is Snifferdog's recommendation for how to run your campaign, built from your brief and your account history. Nothing goes live until you approve it.

What the plan shows

  • Which platforms to use and why
  • How your budget is split between them
  • The ad sets, ad copy and locations for each platform
  • Your start and end dates

What you can change

  • Dates: when the campaign starts and ends.
  • Budget: how much is allocated to each part of the plan.
  • Ad copy: anything about the wording of your ads.
  • Ad sets: add additional ad sets.
  • Locations: where your ads are shown.

Uploading your own custom audiences isn't available yet, but it's coming soon.

Approving the plan

  1. Open your project and go to Briefs. The plan is the Media Plan step.
  2. Check the budget, dates, copy and locations.
  3. Make any changes.
  4. Select Approve.

Next comes the Assets step, then your campaigns are drafted and launched.

Last reviewed date