TypePlatform

Microsoft Advertising structure

How Microsoft Advertising campaigns, ad groups, ads and keywords are organised.

Microsoft Advertising is structured almost exactly like Google Ads.

  1. Campaign: budget, locations, languages and campaign type.
  2. Ad group: a themed group of ads and keywords.
  3. Ads and keywords: your ads, and the search terms that trigger them.

Good to know

  • Ads appear on Bing, Microsoft Edge, and partner sites.
  • Keyword match types work much like Google's: broad, phrase and exact, plus negative keywords.
  • Microsoft Advertising also offers Performance Max campaigns.
Read more: Microsoft Advertising Help: search for "account structure".

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