Create a Meta business portfolio and ad account

To advertise on Facebook and Instagram you need a Meta business portfolio (formerly Business Manager), an ad account inside it, and a Facebook Page.

Before you start

• A personal Facebook profile to log in with. Meta requires one, but your ads are run as your business.
• Your business's Facebook Page, and ideally its Instagram account.
• A payment method.

The short version

1. Go to business.facebook.com and create a business portfolio using your legal business name and a business email address.
2. Add your Facebook Page (and Instagram account) to the portfolio.
3. In Business settings, go to Accounts, then Ad accounts, and create a new ad account.
4. Choose your time zone and currency carefully, as these can't be changed later.
5. Add a payment method to the ad account.

Full instructions: see Meta's guides to creating a business portfolio and creating an ad account.

Next steps

Install the Meta Pixel, then connect the account to Snifferdog.