TypePlatform

Using the crop tool, and why it matters

Crop one image into every shape the ad platforms need, so nothing important gets cut off. Your original is always kept.

Why there's a crop tool

Every ad platform shows images in a different shape. The same campaign might need a square image for Meta, a wide one for Google and a tall one for TikTok. If you upload an image in the wrong shape, the platform crops it for you, and it doesn't know what matters in your picture. Heads, products and logos get cut off.

The crop tool lets you decide what each version shows. You make each shape once, and Snifferdog uses the right one for each placement.

How to crop an image

  1. Open the Library and find your image.
  2. Hover over the image, select the ⋯ menu, then Crop/Resize.
  3. Choose a shape. Snifferdog draws a crop box in that shape over your image.
  4. Drag the box to frame what matters. Drag a corner or edge to make it bigger or smaller. It keeps its shape as you resize.
  5. Select Save Rendition. Or select Discard Changes to start again.
  6. Repeat for each shape you need.

Each saved version, called a rendition, appears next to the original with a RENDITION label and its size in the name. Your original image is never changed.

The shapes

  • 1:1, square (saved at 1080 × 1080): Meta and Instagram feeds, Google, Microsoft Advertising and LinkedIn.
  • 1.91:1, landscape (1200 × 628): Google's Search, Display and Performance Max images, Microsoft Advertising and LinkedIn.
  • 4:5, portrait (1080 × 1350): Meta feeds on mobile, and Google's Performance Max and Demand Gen.
  • 9:16, vertical (1080 × 1920): TikTok, and Stories and Reels on Meta.
  • 16:9, widescreen (1920 × 1080): Microsoft Advertising and video thumbnails.
  • Free: any shape you like, saved at the size you draw.

Tips

  • Start from the largest, highest-quality version of your image. A tall crop from a small landscape photo will look blurry.
  • If your subject sits at one edge of the photo, it may not fit every shape. Choose a different photo for that shape rather than cutting the subject off.
  • For vertical crops, keep the subject in the middle. TikTok and Stories place buttons and captions over the edges.
  • Use Preview in the same menu to check a rendition at full size.

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