TypePlatform
How Snifferdog makes its recommendations
What Snifferdog uses to build your media plan, what it produces, and where you stay in control.
Snifferdog recommends, and you decide. Here's what goes into its recommendations.
What it uses
- Your brief: your goal, audience, budget, dates and what you're promoting.
- Your own account history: what's worked in your ad accounts before, including campaigns run before Snifferdog. Only your history, never anyone else's.
- Each platform's best practice: how campaigns on each platform are best structured.
What it produces
A media plan: which platforms to use, how to split your budget, and the campaigns, ad sets, copy and locations for each.
Where you come in
You can change dates, spend per platform, ad copy, ad sets and locations before anything launches. Nothing goes live until you approve it.
Your data and AI
Snifferdog's AI providers work under agreements that prohibit training on your content, and only brief text and campaign parameters are ever sent to them. See Security and trust.