TypePlatform

Install the LinkedIn Insight Tag

How to add the LinkedIn Insight Tag to your website and start tracking conversions.

The LinkedIn Insight Tag tracks conversions and gives you anonymised insight into the professional audience visiting your site.

The short version

  1. In LinkedIn Campaign Manager, open your ad account and go to Data, then Signals manager.
  2. Choose to install the Insight Tag.
  3. Install it on every page, either manually, through Google Tag Manager, or through a partner integration.
  4. Once it has detected visits, create conversions for the actions you care about.
Full instructions: see LinkedIn's guide, Add the LinkedIn Insight Tag to your website.

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