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Install the TikTok Pixel

How to set up the TikTok Pixel so TikTok can measure conversions from your ads.

The TikTok Pixel lets TikTok measure what people do on your site after seeing your ads.

The short version

  1. In TikTok Ads Manager, go to Tools, then Events, and set up a web event.
  2. Choose how to install: through a partner integration (such as Shopify or WooCommerce), Google Tag Manager, or manual code.
  3. Choose the events to track, such as Complete Payment or Submit Form.
  4. Use the TikTok Pixel Helper browser extension to check it fires.
Full instructions: see TikTok's guide, Get started with the TikTok Pixel.

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