TypePlatform

LinkedIn: campaign groups, campaigns and ads

How LinkedIn organises campaign groups, campaigns and ads, ready for when LinkedIn launches in Snifferdog.

LinkedIn support in Snifferdog is coming soon. LinkedIn organises ads slightly differently from the other platforms.

  1. Campaign group: groups related campaigns together, often with a shared budget and schedule.
  2. Campaign: your objective, audience (such as job title, industry or company size), budget and ad format.
  3. Ad: the creative people see in their feed or messages.

Good to know

LinkedIn's strength is professional targeting: you can reach people by job title, seniority, industry and company. Costs per click are usually higher than other platforms, but audiences can be very precise for business-to-business campaigns.

Read more: LinkedIn Marketing Solutions Help: search for "campaign groups".

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