TypePlatform

TikTok: campaigns, ad groups and ads

How TikTok Ads Manager organises campaigns, ad groups and ads.

TikTok Ads Manager uses three layers, similar to Meta.

  1. Campaign: your advertising objective and, optionally, an overall budget.
  2. Ad group: audience targeting, placements, budget, schedule and bidding.
  3. Ad: your video (or image, where supported), caption and call to action.

Good to know

  • TikTok is a video-first platform. Vertical, sound-on videos that feel native to TikTok tend to perform best.
  • Spark Ads let you promote existing organic TikTok posts as ads.
Read more: the TikTok Business Help Center: search for "campaign structure".

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