TypePlatform

What makes a good landing page?

Five essentials for a landing page that turns ad clicks into customers.

Your ad gets the click. Your landing page gets the result. A great ad sending people to a confusing page wastes money.

The essentials

  1. Match the ad. If the ad promises 20% off running shoes, the page should show running shoes with 20% off.
  2. One clear action. Buy, book, call or enquire. Make the button obvious.
  3. Fast on mobile. Most ad clicks happen on phones. Slow pages lose people.
  4. Trust signals. Reviews, guarantees, clear prices and contact details.
  5. Tracking in place. The page that counts as a conversion needs your tags. See Adding tracking tags to your website.

Do I need a website at all?

For most campaigns, yes. Some platforms offer instant forms that collect enquiries without a website, but a simple, focused page usually performs better and gives you more control.

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