Which ad platforms are right for my business?

Snifferdog recommends platforms for you based on your brief and history, but it helps to know the basics.

The short version

• People search for what you sell? Google Ads, plus Microsoft Advertising for extra reach.
• Your product looks good, or you're building awareness? Meta (Facebook and Instagram).
• You can make short, authentic videos? TikTok.
• You sell to other businesses? Google Ads and, soon, LinkedIn.

Some examples

• Local plumber: Google Search first, when people need help now.
• Clothing brand: Meta and TikTok for visual discovery, Google for people searching your brand.
• Accountancy firm: Google Search and Microsoft Advertising, with LinkedIn when it arrives.
• Restaurant or café: Meta and Google, targeted to your local area.

Start focused

With a smaller budget, one or two platforms done well beats four done thinly. See How much should I spend on ads?